I suppose it’s time I introduce myself.
Hi there, my name is Shakira (no, not the famous Colombian singer). I’m a London-bred foodie and wino who not-so-recently moved across the pond. I’m having a great time exploring the US and writing about all it has to offer – especially the wine.
A brief note on my background: after graduating from the London School of Economics, I worked in the financial services industry for two years. In 2014, I launched the wine app Grappled after spotting a gap in the market for a user-friendly, light-hearted and free tool that simplifies the world of wine (backstory here and here). I then hopped across the pond to North Carolina to pursue an MBA at Duke University; I now live in New York City and spend my days working full-time at Microsoft as well as writing about wine in my spare time (side note: what is “spare time”?).
I occasionally send out e-newsletters to my wine-loving friends; if you’re a wine lover, click here – I promise I won’t spam you.
So what’s Grappled all about?
You don’t have to be a wine aficionado to toss around words like “bouquet” and “tannin” at a party or on a date. But if you’re one of the 70% of Brits who bluff their way through their wine choice, or one of the 30% who don’t, here is an app for you. Grappled is a free food and wine pairing app designed to beat wine anxiety by helping you choose the perfect wine based on dish, cuisine, occasion or taste preference. In the seconds it takes to download, you will have the confidence to conquer any wine list. Available on iOS and Android.
If you are looking for the press release, you can access it at www.grappledapp.com/press. As featured in….